Ever heard someone saying....Jabse maine ye use karna start kiya hai, meri zindagi badal gyi hai. I used to laugh at such people, but, now I realize the importance and impact that the advertisements have a huge impact on our day to day lives. Some campaigns leave an everlasting impression on our minds.
However, there have also been certain advertisements which failed to woo consumers!
Some of the most successful campaigns of India would be described below-
Ariel Matic – #ShareTheLoad
The ad campaign showed that it’s nothing like laundry being only a woman’s job. One of the ads showed a man in role of a father doing the laundry, because, the father noticed that his daughter was a working professional and had lots of work and duties to perform. She came home tired. So, he decided to share tasks by lending a helping hand to her.
This advertisement also helped in changing the stereotype thinking. The advertisement went so viral that Sheryl Sandberg, the Chief Operating Officer of Facebook also praised these thoughts. He also said that it revealed the world of men and women being equal, would definitely be a better world to live in. So, along with the advertisement it left the audience with such a beautiful message.
Why is laundry only a mother’s job?
Ever thought this…
Let’s change it!
Meri Maggi- Me and Meri Maggi
This campaign was launched when 25 years in business were completed. It aimed to involve everyone that had memories and sentiments attached to MAGGI- both adults and kids; from people who earned livelihood by selling it to a hosteler for whom Maggi was the most convenient option to satisfy hunger (2 minute wali Maggi). From a small kid, to a 65 year old person- everyone participated. Nestle India asked fans to share their stories associated with Maggi. These stories were funny, sentimental and relatable. People started putting themselves in the same situation and were instantly able to connect with them.
Surf Excel- Daag Acche Hain
The advertisement aims at celebrating the kid in you. It focuses on letting kids do what they want, letting them enjoy freely without any restrictions. It brings out the message that stains are not at all bad and there is nothing to get stressed about them, especially if the reason behind them is good. Even if the stain is too dark and clingy, SURF EXCEL will always come to the rescue because “Daag Acche Hain.”
Next time your mom scolds you, just show her this-
Idea cellular -What an Idea
This brand understood its audience pretty well and designed the campaign which helped them target the market as well. The Lowe Lintas team came up with this idea, it did become a hit! Rural India was their market and used the message to showcase that everyone’s opinion counts. This helped rural India in large numbers, and hence created a positive image for the brand, and in turn, helped create massive publicity.
Want to see the rural unity, this is the thing to target -
Vodafone -‘ZooZoos’
Are you from Bangalore University???
YES
Then you might have done a case study on ZooZoo campaign!
Remember the tiny and cute white creatures hopping all the way?
They were made to promote Vodafone’s value-added services and the ads turned into quite a rage.
Result??
Every time you see a tiny white creature or some creature hopping and popping, you think of ZooZoos, and then the Vodafone’s value added services. This campaign promoted Vodafone on a large scale and also helped increasing the sales.
Want to relive the ZooZoo memories?
And how can we forget the oldest and the most reliable brand…the one whose campaigns are famous around the globe. None other than AMUL.
Amul- Lok Priya Makhan
It’s that campaign to which even the youngest of the family loved to watch. The catchy puns add another reason for people to get attracted. The consistency with which Amul is always able to bring out something new as the generations pass by has also contributed a lot to the success.
These campaigns are a great source of inspiration for all people. Infact, the management colleges today have made these campaigns as a part of case studies. So, never underestimate the power of a simple advertisement when you see it or hear about it next time.
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